DON'T GO PRO

A field guide for artists and makers who want to earn a living without handing their art over to a client, a boss, or an algorithm.

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Don't Go Pro

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The contrarian case for making a living AND making your best work, without fusing the two. Print copy plus the PDF free and instant, so you start reading tonight. Narrated audiobook available at checkout.

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They told us the safe path was safe.

Since 1980, college tuition is up about 1,200%. Healthcare, about 1,250%. Housing, 545%. Wages? Up only about 374%. The "safe" path is a fairy tale we're still being told with a straight face. So why are you still hedging on the one thing you were built to do?

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What people are saying

  • Creative Act But Better

    "Rick Rubin's The Creative Act, but funnier and more personal." -Jamie Levine (Songwriter)

  • From Someone Who'd Know

    "A window into the mind of one of the best multi-instrumentalists I know."

  • Elegant

    “Premium quality, as always. I adore the elegant yet simplistic design.” – Anne L.

DON'T GO PRO by Richie DeCicco. Make the thing only you can make.

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